REVIEWING SOME ONLINE CONTENT EXAMPLES IN THE MODERN DAY

Reviewing some online content examples in the modern day

Reviewing some online content examples in the modern day

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Having a look at how the internet has altered the way we are accessing media and current affairs.

In the online media landscape, what we see online is largely elected by algorithms which are shaped by our online behaviours. Each social media channel uses its own automated system to put forward new content and advise material that will attract the user. The types of media content examples that will . be shown to a user is developed to keep individuals engaged. The algorithms are developed to keep people stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are exposed to, producing more segmentation and prejudice among users around social problems. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media channels in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated content in the media landscape.

In today day, online platforms have made it significantly much easier for everybody to create and share content. Previously, producing content for a wide audience mandated access to a series of crucial resources and financing. Presently, with using mobile phones and common digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be easily created with simply a few basic gadgets, along with reaching a large audience, very rapidly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, implying that social media has produced a space for underrepresented neighborhoods to share their stories.

The rise of internet content has completely changed what is implied by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media model. Generally, a small group of professionals, such as newspaper writers or journalists, who would produce content for large audiences who primarily just consumed it. Nevertheless, at present, with the help of the web, the face of media has seen significant change, making the consumption and accessibility of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can create and share their own material, just as quickly as they can absorb it. Social media has permitted anyone to add to public discussions, instead of simply the major media companies consequently as a result, mass media is no longer controlled by a couple of huge advocates. Rather, it is spread out throughout countless user stories around the globe.

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